Headers from the Global Communications

Cultural Imperialism

The concept assumes the impacts of advertising, as well as other effects of Mass Media, both in developed countries like the U.S, and also less developed nations.

It has been criticized by researchers who judge the U.S for consolidating a Media empire, by persuading other nations with wise rhetoric.

The United States of Europe (USE)

European nations are seeking for the integration of their media industries, in opposition to the prior decades, where most of the European television was government restricted or owned.

Many of these nations host corporations with similar qualities, which induce more competition in this market.

Bertelsmann

The Company is an incredible Media authority, with connections in all continents, more than fifty nations, besides of a fair slice of the global music market.

A German company that exercises a major role in global Internet activities, as well as in music, publicity, and some other sorts of communication vehicles.

Vivendi Universal

A corporation with its strengths on the field of audiovisual, and setting association with many other companies, Bertelsmann for instance.

It stills dragging interests in public utilities and construction, as it is strongly noticed in French speaking countries, as well as the U.S, especially after the purchase of Universal Studios.

British Sky Broadcasting Group

This group is the leader on Channel providing in the U.K, furnishing a wide range of entertainment, consisting of forty channels.

It also brought into Europe the innovation of Digital Television, in addition to its expansive broadcasting linked to U.S FOX network, intensifying its satellites across the world.

Matra Hachette

It consists of a diverse firm and it is responsible for the issuing of a large number of magazines and encyclopedias.

It is recognized as the fourth biggest publishing corporation in America.

Canal Plus

This group is the head in providing paid channels in Europe, consisting of a total of about twenty channels.

Although its spotlight is in sports, Canal Plus invests on bringing together the European movies with the aim of consolidating the film industry in the continent.

Pathé

It is a film production that possesses movie theaters but that also is present in movie features and television programming.

Since the last two decades, the company has changed to the American model of multiscreen.

Pearson

Based in U.K, it controls several media properties, as it produces over a hundred TV programs, for audiences worldwide.

Despite the profits with television, Pearson is a pioneer in educational and reference publishing.

VNU

It consists of an empire made of publicity, television, film production, music, Internet, and television.

North American businesses provide the company with about a third of their world revenues.

Mediaset

The group controls three of the biggest channels in Italy and belonging, in its majority to Italy’s former Prime Minister Silvio Berlusconi.

It is currently seeking International expansion for its wide catalog of Soap Operas and Sitcoms.

Other Foreign Communications Corporations

News Corporation (Australia)

The Company has created an Empire in International Media, as well as in technology, and sports.

Company’s shareholder Rupert Murdoch uses largely publicized sport events as a trap for the company’s audience.

Star TV (Asia)

This company was initially acquired by the Australian "News Corporation," and started broadcasting satellite television services, so-called "STAR network."

It serves over three hundred million people around Asia and parts of Middle East, furnishing both subscription and free-to-air television services.

Can West Global Communications Corp. (Canada)

It is known as one of the major broadcasters in Canada, first starting as the third largest networks, back in the 70’s.

The Group achieved an Internet development, due by its expansion across the U.S, and which consists of a network of news and info.

WETV (Canada)

This group has its approaches on both commercial and public broadcasting, looking to integrate public and private funding, and willing to provide the global market an unconventional television service.

The company’s aim is to give another look at how the secondary nations are represented on the mainstream, by competing commercial television network.

Aboriginal People’s Television Network (Canada)

Originally, the group’s first goal when created was to provide constructive images and messages in relation to the aboriginals and their lifestyle.

It not only broadcasts aboriginal programs from Canada, but also from the U.S, Australia, and New Zealand.

Grupo Televisa (Mexico)

It was originally created in Mexico City, by the Traditional Azcarraga family, which ended-up by forming an empire starting with Radio stations, and later with Grupo Televisa, combined to two other companies.

Its broadcastings aim mostly the increasing Hispanic community in the U.S.

Sony (Japan)

Sony’s founders were willing to innovate in the media industry by creating new markets with communication technology, as the group produced the first Japanese Tape recorder in the 50’s, and later on with other technologies.

By the end of the twentieth century, Sony invested in the American Hispanic broadcaster network "Telemundo", as it attracted about a quarter of the Hispanic audience in the U.S.

Conclusions

The Sports Connection

The Combination Sport plus Media was not really strong until the 70’s, where the media rights over the Olympic games kicked in, and corporations started to broadcast this kind of events.

In the present days, not only the Olympics, but the World Cup of Soccer, and even other sport events at all levels, from High School to World Championship, all that consists of a tremendous source of revenue for the television companies, and for the development of new technologies, as well as for global media, in general.

Global Stakeholders

The characterization of Media corporations infers that the main goal in this field of the market is to make profit, yet, following patterns and standards, such as sharing the same commercial values.

Although the national demand is significant, companies mostly rely on foreign customers, for instance, European, Asian and Canadian groups focusing in the U.S audience and taking advantages such as structural changes within the past few decades, and the ethnic variety present in this part of the world.